Nanfang Black Sesame Group cooperates with China Railway High-speed

As a 40-years reputed Chinese food brand, Nanfang Black Sesame Group firstly coopereate with China Railway High-speed on 5th,March 2025 to name a railway under it’s brand and advertising on the whole train.All chief leaders of Nanfang Black Sesame Group, representatives from Media group, invited guests from relevant parties are all gether together to view this historical moment.

（Group photo of guests on the openning ceremony of the first China Railway High-speed named ‘Nanfang Black Sesame')

On the starting ceremony, the Vice-president Mr. Cheng represent that China Railway High-speed is the development speed of China, meanwhile Nanfang Black Sesame Group is the No.1 black sesame cereal brand in China who dedicate to spread the food nourishment culture. the cooperation of those two parties will definitely a sucess to deliver the food nourishment culture to every family.

（Vice-president Mr. Cheng Fuliang has a speech on the ceremony)

The president Zhu Tao of Meichangxing Media Group represent that China Railway High-speed carried over 2 billions of passengers every year, it’s a channel to connect cities and life. the cooperation of Nanfang Black Sesame Group and China Railway High-speed will let the consumer had a better experience in Chinese food culture.

（The president Zhu Tao of Meichangxing Media Group had a speech on the ceremony)

After the speech, all guests move to the platform. The advertisement with image and slogan of Nanfang Black Sesame Group are shown on luggage rack, door, table,headrest,led screen and also spread through the broadcast reminder.

Mr. Cheng Fuliang also represent that even black sesame seed is small, but it has high energy the same as the China Railway High-speed. as the whistle rings, the railway named‘Nanfang Black Sesame’start it’s journey around China and marks Nanfang Black Sesame headed into the era of high-speed.

（All guests move to platform for the unveilling ceremony)

（Group photo of guests on the platform)

（Group of guest on the train for observation)

（Crew member hold the nanfang black sesame cereal product)

Nanfang Black Sesame Group and Meichangxing Group had a further conversation regarding next advertising strategies with China Railway High-speed after the unveilling ceremony

（The advertising scenario on CRH in the future)

As the train travels around China, consumers will learn the heritage and development of Chinese reputed brand Nanfang Black Sesame.