NANFANG BLACK SESAME GROUP won the 2024 China's Most Influential Hot Product Award

NANFANG BLACK SESAME GROUP won the 2024 China's Most Influential Hot Product Award

On December 26, 2024, iiMedia New Consumption Festival and the 2024 China Top 500 Domestic Consumer Brands Awards Ceremony were grandly held in Guangzhou, aiming to commend and encourage brands and companies with outstanding performance in the consumer field.

After 40 years of operation and accumulation, NanFang Black Sesame won two awards at the iiMedia New Consumption Festival: "2024 China's Most Influential Product Award" and "Consumer Favorite New Consumer Brand Award", relying on its extensive influence and industry status in the national instant beverage market.

（Award Certificates）

The iiMedia New Consumption Festival, as a highly anticipated annual celebration in the industry, has been successfully held for nine consecutive years, providing professional services to over 20 billion dollar enterprises and winning widespread praise and sustained attention. Different industry leaders and well-known celebrities attended the iiMedia New Consumption Festival to engage in in-depth exchanges and sharing of cutting-edge trends and practical experience, exploring the innovative opportunities and challenges emerging in the context of the new consumption era.

NanFang Black Sesame Group (representative 2nd from left) received awards

The product categories of Nanfang Black Sesame include: instant black sesame paste, sesame beverage, black sesame healthy snacks, coarse grain products, rice and other products. Among them, "Nanfang Black Sesame Paste" enjoys the reputation of being a well-known brand of paste in China. At the same time, it also operates the "Nanfang Brand Black Sesame Paste", the first domestic product to obtain the "Health Foodstuff" batch qualification, which is positioned at a higher end and has the health benefits of "regulating blood lipids and delaying aging".

In addition, in the second half of 2024, the subsidiary brand of NanFang Black Sesame Group, HEIYANGHEI, launched multiple new products such as: black sesame bread, black sesame sauce, five black cereals dessert, black sesame milk, which were eye-catching in the market.

Prior to this, NanFang Black Sesame also obtained two market position certificates issued by iiMedia Research, namely "China's No. 1 Black Sesame Paste Brand" and "China's First Health Black Sesame Paste Enterprise". According to the content of the certificate, based on the results of the market research and comparison of black sesame paste in mainland China, NanFang Black Sesame ranked first in the ranking of the cumulative sales (yuan) of the Chinese black sesame paste market from January 1, 2023 to June 30, 2024. At the same time, based on the results of the market research and comparison of black sesame paste in China, NanFang Black Sesame is the first black sesame paste enterprise in China to pass the registration and filing of Chinese health food.

In the future, NanFang Black Sesame will further focus on the development strategy of black sesame and black food, continue to adhere to the user-centric approach, insist on product excellence, continuously promote the upgrading of technology, products and services, and provide users with more and better black sesame and black healthy food through product innovation, running channel innovation and business model innovation.